" Brand is just a perception, and perception will match reality over time. "
Elon Musk
MONARC
Who are they ?
MONARC is a French/Belgian sport clothes brand which wants to play in the big leagues.
Project Challenge
Objective
The Minimal Agency was involved very early in this project. From the name research to the Portuguese clothes factories viewings to find the one which going to match MONARC’s expectations.